Tim Williams, founder of consultancy Ignition

“Clients don’t care about the labor pains; they want to see the baby.”

Thomas Jefferson

“The man who stops advertising to save money is like the man who stops the clock to save time.”

David Meerman Scott, Marketing Speaker

“You can buy attention (advertising). You can beg for attention from the media (PR).
You can bug people one at a time to get attention (sales).
Or you can earn attention by creating something interesting and valuable and then publishing it online for free.”

Mark Zuckerber, Facebook

“People influence people. Nothing influences people more than a recommendation from a trusted friend.
A trusted referral influences people more than the best broadcast message.
A trusted referral is the Holy Grail of advertising.”